Cateora, R. Philip <br/><br/>
International marketing/ 
Philip R Cateora 
 - 13th ed. 
 - Boston :  McGraw hill,   2007. 
 - xxxii, 702 p. :  ill. ; 
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>9780073080062 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises
<br/><br/><label>LC Class. No.: </label>HF 1416 .C375 2007