Lamb Charles W. <br/><br/>
Marketing/ 
Charles W.Lamb...[et al.]. 
 - 3rd canadian ed. 
 - Singapore:  Thomson,  2005. 
 - xxix,671p. 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>176416498 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing