TY  - BOOK
AU  - Beckman ,M Dale
TI  - Foundations of marketing: Dale M. Beckman
SN  - 1403903271 (pbk.)
AV  - HF5415 .B561985
U1  - 658.8 22
PY  - 2005///
CY  - New York
PB  - Palgrave Macmillan
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -