Beckman , M Dale <br/><br/>
Foundations of marketing :  Dale M. Beckman/ 

 - New York :  Palgrave Macmillan,  2005. 
 - xix 840 p. :  ill. ;  25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1403903271 (pbk.) 
<br/><br/><label>LCCN: </label>2005052093 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B561985 
<br/><br/><label>Dewey Class. No.: </label>658.8