Ries, Al. <br/><br/>
Bottom-up marketing / 
by Al Ries and Jack Trout. 
 - New York :  McGraw-Hill,  c1989. 
 - xiv, 226 p. ;  21 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0452264189 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5415  / .R5437 1989