TY  - BOOK
AU  - Arthur,Lisa
TI  - Big data marketing: engage your customers more effectively and drive value 
SN  - 9781118733899 (cloth)
AV  - HF5415.13 .A78 2013
PY  - 2013///]
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - Data processing
KW  - Marketing research
KW  - Statistical methods
KW  - Internet marketing
N1  - Includes bibliographical references (pages 177-184) and index
ER  -