Arthur, Lisa. <br/><br/>
Big data marketing :  engage your customers more effectively and drive value / 
Lisa Arthur. 
 - xiv, 192 pages :  illustrations ;  24 cm 
<br/><br/> Includes bibliographical references (pages 177-184) and index 
<br/><br/>
<br/><br/><label>ISBN: </label>9781118733899 (cloth) 1118733894 (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Data processing.<br/>Marketing research--Statistical methods.<br/>Internet marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .A78 2013