Semenik J.Richard <br/><br/>
Principles  of marketing/ 
Richard J.Semenik..[et al.]. 
 - Canadian ed. 
 - Ontario:  Thomsom,  1995 
 - xxii,709 p.: 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>176049428 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13.S437 1995