Basic Marketing :  a global managerial approach / 
Wong B Kenneth ...[et al.]. 
 - 11th ed. 
 - Toronto :  McGraw- Hill,  2005. 
 -  695 p. :  ill. ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0070916667 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13 .B38 2004