Kotler, Philip <br/><br/>
Principles of marketing / 
Philip, Kotler...[et al.]. 
 - 7th Canadian ed. 
 - Toronto :  Pearson Education,  2008 
 - 733 p.:  ill.; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780132020015 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415 .K636 2008