Stanton, William J. <br/><br/>
Fundamentals of marketing / 
William J. Stanton, Montrose S. Sommers, James G. Barnes. 
 - 9th Canadian ed. 
 - Toronto :  McGraw-Hill Ryerson,  c2001 
 - xv, 760 p. :  graphs ;  24 cm. 
<br/><br/> Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>007087252X : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .S745 1977