TY  - BOOK
AU  - Passikoff,Robert
TI  - Predicting market success: new ways to measure customer loyalty and engage consumers with your brand 
SN  - 047004022X (cloth)
AV  - HF5415.525 .P37 2006
PY  - 2006///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Customer loyalty
N1  - Includes index
ER  -