Passikoff, Robert,  1948- <br/><br/>
Predicting market success :  new ways to measure customer loyalty and engage consumers with your brand / 
Robert Passikoff. 
 - Hoboken, N.J. :  John Wiley & Sons,  c2006. 
 - xiv, 242 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>047004022X (cloth) 9780470040225 (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer loyalty.
<br/><br/><label>LC Class. No.: </label>HF5415.525  / .P37 2006