Basic Marketing :  a global managerial approach/ 
Stanley J. Shapiro...[et al.]. 
 - 9th Canadian ed. 
 - Toronto :  McGraw Hill,  1999. 
 - 748 p. :  ill. ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0075605368 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13 .M31 1999