TY  - BOOK
AU  - Shapiro,Benson P.
AU  - Sviokla,J.J.
TI  - Seeking customers
SN  - 0875843328 (acidfree paper) :
AV  - HF5438.25 .S434 1993
PY  - 1993///
CY  - Boston, MA
PB  - Harvard Business School Pub.
KW  - Selling
KW  - Consumers' preferences
KW  - Consumer satisfaction
N1  - Includes bibliographical references and index
ER  -