Seeking customers / 
edited, with an introduction by Benson P. Shapiro and John J. Sviokla. 
 - Boston, MA :  Harvard Business School Pub.,  c1993. 
 - xviii, 343 p. :  ill ;  25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0875843328 (acidfree paper) : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.<br/>Consumers' preferences.<br/>Consumer satisfaction.
<br/><br/><label>LC Class. No.: </label>HF5438.25  / .S434 1993