Marketing masters :  the best ideas,tips and strategies from Canada's savviest marketers / 
edited by Ian Portsmouth 
 - Toronto :  John Wiley & Sons,  1998 
 - 267 p. : 
<br/><br/><label>ISBN: </label>0471642746 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.12 .C3M3855 1998