Grewal, Dhruv. <br/><br/>
Marketing / 
Dhruv Grewal, Michael Levy. 
 - 2nd  canadian ed. 
 - Boston :  McGraw Hill,  c2012 
 - 566 p. :  ill. (chiefly col.), col. maps ;  29 cm. 
<br/><br/> Includes bibliographical references (p. 625-656) and indexes. 
<br/><br/><label>ISBN: </label>9780070385481 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .G675 2010