TY  - BOOK
AU  - Hoffman K.Douglas
AU  - John E.G.Bateson
TI  - Services marketing: Concepts,strategies,&cases
SN  - 324319967
AV  - HD9980 .5 .H644 2006 
PY  - 2006///
CY  - Singapore
PB  - Thomson
KW  - Marketing
N1  - Includes index
ER  -