Hoffman K.Douglas <br/><br/>
Services marketing:  Concepts,strategies,&cases/ 
K.Douglas Hoffman 
 - 3rd ed. 
 - Singapore:  Thomson,  2006 
 - xix,588 p.: 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>324319967 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HD9980 .5 .H644 2006