TY  - BOOK
AU  - McCarthy, E.Jerome
AU  - Stanley J.Shapiro
TI  - Basic Marketing
SN  - 256037256
AV  - HF5415.13.M369 1986 
PY  - 1986///
CY  - Canada
PB  - Homewood
KW  - marketing
N1  - includes index
ER  -