Fundamentals of marketing/ 
Montrose S.Sommers...
 - Canada:  McGraw-Hill  1995 
 - xxviii,795 p.: 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>75525143 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.F85 1995