Tuckwell, Keith J. <br/><br/>
Integrated marketing communications :  Keith J. Tuckwell 
strategic planning perspectives/ 
 - 3rd ed. 
 - Oxford ;  Boston :  Butterworth-Heinemann,  1995. 
 - 440 p. :  24 cm. 
<br/><br/> .  Includes index. 
<br/><br/><label>ISBN: </label>0750619384 
<br/><br/><label>LCCN: </label>95153478  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising media planning.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .T82 2011