TY  - BOOK
AU  - Crane, G. Fredrick
AU  - Kerin A. Roger
TI  - Marketing
SN  - 9780070984943
AV  - HF5415 .M293 2008
PY  - 2008///
CY  - Toronto
PB  - McGraw hill
KW  - Marketing
KW  - Textbooks
KW  - Canada
N1  - Includes index
ER  -