TY  - BOOK
AU  - Kotler, Philip
AU  - Gary Armstrong
AU  - Peggy Cunningham
TI  - Principles of Marketing
SN  - 0131216198
AV  - HF5415  .K636 2008
PY  - 2008///
CY  - Toronto
PB  - Pearson
KW  - Marketing
N1  - Include index
ER  -