Kotler, Philip <br/><br/>
Principles of Marketing/ 
Philip Kotler (et..al) 
 - 6th Canadian ed/ 
 - Toronto:  Pearson;  2008. 
 - xxii, 749 p.:  ill.; 
<br/><br/> Include index 
<br/><br/><label>ISBN: </label>0131216198 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF5415  /  .K636 2008