Sommers, Montrose <br/><br/>
Marketing/ 
Montrose Sommers, James G.Barnes. 
 - 10th ed/ 
 - London:  McGraw-Hill;  2003. 
 - xxiii, 566 p.:  ill.; 
<br/><br/> Include index 
<br/><br/><label>ISBN: </label>0070914389 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF5415  / .S475 2003