TY  - BOOK
AU  - O'Dell,William F.
TI  - Marketing decision making: analytic framework and cases 
SN  - 0538198214 (pbk.)
AV  - HF5415.135 .M36 1988
U1  - 658.8/02 19
PY  - 1988///
CY  - Cincinnati
PB  - South-Western Pub. Co.
KW  - Marketing
KW  - Decision making
KW  - Case studies
N1  - Includes bibliographies and index
ER  -