Marketing decision making :  analytic framework and cases / 
William F. O'Dell ... [et al.]. 
 - 4th ed. 
 - Cincinnati :  South-Western Pub. Co.,  c1988. 
 - x, 630 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0538198214 (pbk.) 
<br/><br/><label>LCCN: </label>87050902  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Decision making--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .M36 1988 
<br/><br/><label>Dewey Class. No.: </label>658.8/02