Government marketing :  theory and practice / 
edited by Michael P. Mokwa, Steven E. Permut. 
 - New York, N.Y. :  Praeger Publishers,  1981. 
 - xvi, 384 p. :  ill. ;  25 cm. 
 - Praeger series in public and nonprofit sector marketing .
<br/><br/> Collection of papers from the May 1979 workshop held at Yale University, co-sponsored by the American Marketing Association. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0030583160 :  $24.95 
<br/><br/><label>LCCN: </label>81000308  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Government marketing.
<br/><br/><label>LC Class. No.: </label>JF1525.P8  / G64 
<br/><br/><label>Dewey Class. No.: </label>350.81/9