Zikmund, William G. <br/><br/>
Effective marketing :  creating and keeping customers / 
William G. Zikmund, Michael d'Amico. 
 - 3rd ed. 
 - Australia ;  Cincinnati, Ohio :  South-Western College Pub.,  2002. 
 - xxix, 553 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>032406392X 
<br/><br/><label>LCCN: </label>00051584  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Consumer behavior.<br/>Export marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .Z53 2002 
<br/><br/><label>Dewey Class. No.: </label>658.8