Lovelock, Chrostopher H. <br/><br/>
Marketing for public and non profit managers/ 
Christopher Lovelock H. 
 - New York :  John Wiley& Sons,  1984. 
 - 607 p. : 
<br/><br/> Includes index  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing  for corporate and non profit organizations
<br/><br/><label>LC Class. No.: </label>HF5415 .L65 1984