Breen, George Edward, 1911- Do-it-yourself marketing research / George Edward Breen, A.B. Blankenship ; illustrated by Howard Munce. - 2nd ed. - New York : McGraw-Hill, c1982. - x, 303 p. : ill. ; 25 cm. Includes index. ISBN: 0070074461 : $24.95 LCCN: 81011758 Subjects--Topical Terms: Marketing research. LC Class. No.: HF5415.2 / .B67 1982 Dewey Class. No.: 658.8/34