Kotler,Philip <br/><br/>
Marketing  management:  analysis, planning,implementation & control/ 
Philip Kotler. 
 - 7th ed. 
 - New Jersey :  Prentice Hall ,  1991. 
 - 361 p. : 
<br/><br/><label>ISBN: </label>0135525144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13 .K64 1991