De Fleur, Melvin Lawrence,  1923- <br/><br/>
Theories of mass communication/ 
by Melvin L. De Fleur. 
 - 2d ed. 
 - New York,  McKay  [1970] 
 - xviii, 185 p. :  illus.  21 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>LCCN: </label>74112656  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Social aspects.
<br/><br/><label>LC Class. No.: </label>HM258  / .D35 1970 
<br/><br/><label>Dewey Class. No.: </label>301.16