Perreault, William D. <br/><br/>
Essentials of marketing :  a marketing strategy planning approach / 
William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. 
 - 11th ed. 
 - Boston :  McGraw-Hill/Irwin,  c2008. 
 - xxxvi, 660, [37] p. :  col. ill. ;  28 cm.+e 1 CD-ROM (4 3/4 in.) 
<br/><br/> System requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher.  Includes index. 
<br/><br/>Includes bibliographical references (p. 601-655). 
<br/><br/><label>ISBN: </label>9780073404714 (alk. paper) 0073404713 (alk. paper) 
<br/><br/><label>LCCN: </label>2007027229 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M378 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8