Mcdaniel,Carl <br/><br/>
Marketing research:   essentials/ 
5th ed. 
 - New Jersey   John Wiley & Sons  201514376 
 - 479 p. :  ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0471684767 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research