TY  - BOOK
AU  - Parasuraman,A.
TI  - Marketing research
SN  - 0201502828
AV  - HF5415.2 .P37 1991
U1  - 658.8/3 20
PY  - 1991///
CY  - Reading, Mass.
PB  - Addison-Wesley Pub. Co.
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -