Parasuraman, A. <br/><br/>
Marketing research / 
A. Parasuraman. 
 - 2nd ed. 
 - Reading, Mass. :  Addison-Wesley Pub. Co.,  c1991. 
 - xiv, 898 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0201502828 
<br/><br/><label>LCCN: </label>90035939  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .P37 1991 
<br/><br/><label>Dewey Class. No.: </label>658.8/3