Principles of Marketing/  
Philip Kotler.  
 - New Jersey :  Upper Saddle River,   2005.  
 - xviii, 650 p. :       ill. ; 
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>0130418145 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_marketing 
<br/><br/><label>LC Class. No.: </label>HF 5415 .K636 2004