Principles of Marketing / 
Philip Kotler. 
 - New Jersey :   Upper Saddle River,   2005.  
 - xviii, 650 p. : i-1p.   ill.; 
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>131469185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_marketing 
<br/><br/><label>LC Class. No.: </label>HF 5415 .K6314 2005