Perreault, William D. <br/><br/>
Essentials of marketing :    a global-managerial approach/ 
William D. Perreault. 
 - 9th ed. 
 - New York :   McGraw Hill,   2003.  
 - xxxii, 624 p. : 
<br/><br/> Includes index   Includes index  
<br/><br/><label>ISBN: </label>72464208 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>LC Class. No.: </label>HF5415  / .M378 2003