_Marketing [14th ed]  

 - New York McGraw Hill 2007  
 - 706p;ill.  
<br/><br/> Includes index   Includes index  
<br/><br/><label>ISBN: </label>9.7800730163e+012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Marketing 
<br/><br/><label>LC Class. No.: </label>HF 5415.S745 2007