TY  - BOOK
AU  - Michael F. Weigold
TI  - Contemporary advertising
SN  - 72964723
AV  - HF5821  .A384 2011 
PY  - 2011///
CY  - Boston :  
PB  - McGraw-Hill
KW  - Advertising
N1  - Includes index; Includes index
ER  -