Contemporary advertising/ 
Arens Williams F. 
 - 13th ed. 
 - Boston :    McGraw-Hill ,  2011. 
 - xl, 774 p. : 
<br/><br/> Includes index   Includes index  
<br/><br/><label>ISBN: </label>72964723 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising 
<br/><br/><label>LC Class. No.: </label>HF5821   / .A384 2011