TY  - BOOK
AU  - Mcquail Denis
TI  - Mcqual's mass communication theory
SN  - 8178295350
AV  - P 90 .M35 2005  
PY  - 2005///.
CY  - New Delhi
PB  - Vistaar, 
KW  - Mass communication theoty
N1  - Includes index.
ER  -