Mcquail Denis <br/><br/>
Mcqual's mass communication theory/ 
Denis Mcquail . 
 - 5th ed 
 - New Delhi :  Vistaar,   2005.  
 - 616 p. : 
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>8178295350 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass communication theoty:
<br/><br/><label>LC Class. No.: </label>P 90 .M35 2005