TY  - BOOK
TI  - _Essentials of marketing A marketing strategy planning approach - -11th ed. 
SN  - 9.7800734047e+012
AV  - HF 5415.M378 2008  
CY  - USA Mc Graw-Hill 2008 
KW  - _marketing
N1  - Includes index; Includes index
ER  -