_Essentials of marketing A marketing strategy planning approach - -11th ed.  

 - USA Mc Graw-Hill 2008  
 - xxxvi,660p.  
<br/><br/> Includes index   Includes index  
<br/><br/><label>ISBN: </label>9.7800734047e+012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_marketing 
<br/><br/><label>LC Class. No.: </label>HF 5415.M378 2008