_Strategic Marketing Management MKT 450/ Christopher D. Hopkins  

 - U S. : Clemson university -Department of Marketing, 2011  
 - iv,257 p.  
<br/><br/> Includes index   Includes index  
<br/><br/><label>ISBN: </label>390707082 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Strategic marketing Management 
<br/><br/><label>LC Class. No.: </label>HF 5415.3 .H547 2011